Well-seasoned perspective
Borrowed Salt is a full-stack marketing and startup consultancy,
from advisory to fractional CMO
Building brands, products, and profitable growth
Capabilities
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Growth marketing, performance channels, media strategy, conversion rate optimization, full funnel acquisition and nurture. Profitability analytics, forecasting, and distribution strategy. Retail, DTC, e-commerce, and subscription business models.
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Product development, messaging frameworks, go-to-market playbooks, product roadmaps, referrals, reviews. Digital product management and analytics.
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Brand development, evolution, visual identity, copywriting, creative development, consumer insights, and customer personas
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Social media, creators & influencers, UGC, blog & newsletter, podcast, video, and webinar.
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Influencers, affiliates, brand collaborations, distribution partners, and business development
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Customer journey, segmentation, retention, loyalty, and referrals. Marketing automation and personalization. NPS management.
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Team planning, recruiting, onboarding, agile process, tech stack advisory, mentoring, promoting, celebrating
Brands we’ve built
VP of Marketing, Apollo Neuro:
Established Apollo Neuro as the leader in a new category of wearables that actively improves health
VP of Marketing, AG1:
Transformed AG1 into a lifestyle brand & built a modern growth engine to propel today’s $B valuation
Head of Marketing, Sunbasket:
First hire at Sunbasket meal kits, driving ARR from $o to $300MM in three years
Client testimonials
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![Quotation Mark]()
Amy is an industry pro who helped us adapt our emerging tech to help our clients win. In her work helping the TYB Customer Success team refine our new customer onboarding process, her first-hand knowledge of how our e-commerce clients tend to make business decisions and structure their marketing operations teams was invaluable. She helped us create a system that enabled faster buy-in, implementation, and adoption of the TYB platform for our clients.
Breana Teubner, COO, TYB
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![Quotation Mark]()
We worked together with Amy to fine-tune the Moonbird US GTM strategy. Amy has tons of experience she can apply to your business. She is willing to help and share knowledge, her network and her experience wherever she can. Working with Amy has propelled us in the US market!
Stefanie Broes, CEO and Co-founder, Moonbird BV
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![Quotation Mark]()
Working with Amy was huge for us. She can flex between building out a strategic vision and zeroing in on the stuff that moves the needle on the day-to-day. She's tuned in to newer channels, backs up all her work with data, has a great network to draw from and has the experience to set realistic expectations around timelines, deliverables, and results. Plus, she's a joy to work with. We'd work with her again in a heartbeat.
Abby West, Co-founder, Thatch.co
Making things that make people happy
I’m Amy Endemann. From ad agencies to big CPG to pre-revenue DTC startups, I love creating. Establishing brands in evolving categories. Finding the alchemy between products and people - and translating that to profitable growth.
I’ve learned best practices from big businesses and built scrappy strategies for small ones. Whatever stage you’re in, Borrowed Salt will help you get laser-focused on the things that matter.
Category experience
Specializing in food, health, and human performance
In the press
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![Entrepreneur Logo]()
The social media strategy that scored big wins for AG1
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![The Social Standard Logo]()
Case Study: AG1
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![Food Navigator USA Logo]()
What's your vision for the future of food?
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![The B2B Content Show Logo]()
Making complex topics accessible for a non-expert audience
Get in touch
Our blog
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How to Build a High Performing Marketing Team
Marketing team building is key to getting great results. In this article, we’ll walk through how to build a strong marketing team, what skills and roles to look for, and how to create a team culture that drives growth.
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Six Tips for Managing a Distributed Team
In 2018, I got a call that led me to jump ship from my job at a food startup to build a new brand and team at a little-known company called Athletic Greens. It was a globally distributed team without an office. Here’s what I learned.