Frequently Asked Questions

We have over 20 years of marketing experience, from $B CPG to seed-round direct-to-consumer startups. We’ve learned the best practices from big businesses and translated them into scrappier strategies for early-stage growth. We are extremely comfortable with ambiguity, and can craft analytics strategies that triangulate data and insights to help you get laser-focused on the initiatives that matter. And we have a strong track record of generating profitable revenue. Borrowed Salt can help you apply the latest trends in paid and organic growth strategies, arbitrage newer channels, and diversify your spend and customer acquisition sources.

We offer customized marketing strategies, including brand development, product marketing, growth strategy, tech stack advice, analytics, and team building. Our approach is designed to accelerate your business growth, build brand recognition, and improve overall marketing effectiveness to help your business launch, grow, and achieve lasting success.

Services range from advisory, project-based, to fractional CMO.

Borrowed Salt works primarily with businesses in health, wellness, and consumer products. Our expertise in these sectors allows us to design customized marketing strategies that address industry-specific challenges and drive growth in competitive markets.

For startups in any industry, our expertise in team building and business operations can help kickstart your business. We can help you save time and money by investing in the right people and tools at the right time.

To get started, contact us through our website. We’ll discuss your business goals and challenges, then craft a statement of work tailored to your needs. Our collaborative approach ensures that we align with your vision every step of the way.

We offer advisory services, project-based work, and ongoing fractional CMO support, and we are flexible in setting up a collaboration that works best for your budget and business needs.